Air China Inflight Magazine Advertising
The national carrier for the world’s second largest economy, Air China is becoming an integral part of any inflight advertising campaign. With the main hub based at Beijing International Airport (predicted to be the world’s largest airport), it is a member of the Star Alliance group of airlines and flies to 131 destinations globally. It provides passengers with two Inflight magazines – “Wings of China” and “China Charm”.
High-end Chinese consumers are one of the world’s biggest spending groups in terms of luxury goods and brands. The China Charm inflight magazine is a perfect way to target this market specifically, as it is distributed solely to First and Business class passengers, as well as those sampling the hospitality of Air China’s VIP airport lounges. Uncharacteristically for an inflight magazine targeted at First and Business classes, it is published monthly (adding greater flexibility for advertisers), with each issue making its way to 500,000 passengers.