American Airlines Inflight Advertising
American Airlines operates an extensive global scheduled network throughout North America, the Caribbean, Latin America, Europe and Asia. American Airlines and its Oneworld alliance partners serve nearly 1000 destinations in more than 150 countries. American Eagle and American Connection are regional affiliates.
American Airlines Key Figures:
- 350 destinations* in 50 countries around the world (*direct flights only)
- 119,755,000 domestic passengers and 26,775,000 international passengers
- Destinations include: Beijing, Sao Paulo, Buenos Aires, Las Vegas, New York, Vancouver, London, Zurich…
- Main hub: Dallas Fort Worth (DFW) – Dallas, USA
- Fleet consists of 941 aircrafts
Advertising media on American Airlines includes:
- 3 x inflight magazines (American Way, Celebrated Living & Nexos)
- Inflight TV
- Airport lounges (digital posters, events…)
American Airlines is world-renowned and therefore is the perfect airline for a brand to be associated with. Its ability to target primarily North American consumers and the increasingly affluent Latin American markets makes it a good choice for advertisers wanting to have a higher degree of targeting in their campaigns.
Contact IMM International today to find out more about advertising on American Airlines.
American Way: the magazine delivers timely, useful, and interesting information on topics that appeal to its audience of affluent, educated, frequent travellers. As the magazine is distributed in all classes of American Airlines, a broader audience is reached.
Celebrated Living: the luxury magazine for American Airlines’ Premium Class passengers. Celebrated Living is published quarterly and targets an AB++ readership. The magazine is made up of many different editorial parts in order to satisfy its high-end readers.
Nexos: this magazine specifically targets a Hispanic audience; it is distributed on all classes of Latin American market flights and published in both Spanish and Portuguese. Latin America is one of the top destinations for American Airlines, notably due its increasing importance amongst world economies.
American Airlines inflight TV is available through 2 different options. Main TV screens can be found in economy classes of American Airlines and AVOD is available in First and Business classes reaching approximately 70,000 passengers per month on 2,000 flights. Passengers appreciate the extra entertainment value which AVOD offers; passengers using AVOD are particularly attentive to advertising.
American Airlines Admirals Club airport lounges allow frequent flyers to escape from the stress of the airport for a while in-between their flights. Advertisers can advertise in 40 x American Airlines lounges around the world. American Airlines Admirals Club has many advertising solutions such as magazine, digital display, posters, kiosks…