American Airlines Inflight Magazine Advertising
American Airlines carries over 86m passengers each year to nearly 150 destinations worldwide. With a diverse audience of international and domestic passengers, as well as having many routes to Latin America, it is possible to target many different markets. In addition, as a member of the Oneworld Alliance of airlines, the reach of any inflight advertising campaigns is even greater. Advertise in American Airlines’ magazines and with many other leading airlines by contacting us.
American Way is the standard American Airlines inflight magazine, available to all passengers, regardless of which class they are travelling in. It is published fortnightly (every 2 weeks) which gives advertisers additional flexibility in their inflight media plans. The circulation per issue is 318,496 which gives an overall audience/readership figure of 1.3m passengers; for one month figures, the numbers should be doubled.
The premium inflight magazine on American Airlines is an ideal way to target the lucrative AB+ business traveller/frequent flyer market as it is distributed to first and business class passengers only. The magazine is produced on a quarterly basis which means that each issue has a circulation of nearly 170,000 and an audience of 2.5m passengers.
With many routes between the US and Latin America, American Airlines also provides its Hispanic passengers a Spanish-language inflight magazine called, “Nexos”. For advertisers which are trying to specifically reach the increasingly important Latin American markets, this presents a great opportunity. Produced bi-monthly, it is distributed to all passengers on appropriate routes which equals a 202,000 circulation and 775,000 audience per issue.