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Empowering Journeys: The Rise of Asian Women Traveling Abroad
February 16, 2024
A research was made by Agility Research & Strategy saying that affluent Asian women must be considered now as a new big consumer segment for brands to focus on. This research surveyed a sample of 560 women aged from 18 to 35 years-old coming from China, India, Indonesia, Malaysia and Singapore.
96% of those women intend to purchase travel over the next year and plan to spend between US$ 5,000 and US$20,000 on these trips abroad.
This consumer segment (active young affluent women) is more willing to travel with its family rather than with friends or for business motives. Then travel abroad is conceived as personal gift or reward to celebrate special occasions.
Indeed, these women are expecting exclusivity and uniqueness from high end range brands in technology and fashion sectors especially from Europe. They are ready to spend for the brand awareness, the quality and the craftsmanship of the product.
In a nutshell, global fashion cities i.e Paris, London, Tokyo, New York are seen as the favorite destinations while these cities are also the most expensive places in the world which means that few Asian airlines could be sorted out to advertise on this target:
| Destination | Airline | Magazine |
| Paris | Air China | Wings of China |
| Destination | Airline | Magazine |
| London | Singapore airlines | Priority |
| Destination | Airline | Magazine |
| Tokyo | China Eastern | Gateway |
| Destination | Airline | Magazine |
| New York | Cathay Pacific | Discovery |
*And you can advertise on their TV Programs, lounges…
Concerning Singapore Airlines, passengers flying between Singapore and London have become the first to experience Singapore Airlines’ next generation of cabin products, with the entry into service today of the first aircraft equipped with the new seats and in-flight Entertainment system at the cutting edge of technology.
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