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Cathay Pacific In-flight Advertising

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Cathay Pacific is a Hong Kong-based international airline, founded in 1946. Known for its premium services, Cathay Pacific offers a high standard of comfort in all cabin classes.

Cathay customers make up the most valuable and coveted audience in the Asian region and beyond. They fly frequently on international business, and being on board our aircraft represents a rare opportunity for them to sit back, relax and consume a range of media.

Cathay Pacific has won the Skytrax World Airline Awards 4 times.

In 2023, Cathay Pacific has won the World’s Best Inflight Entertainment Skytrax World Airline Awards.

Cathay Pacific Key Figures:

  • 200 destinations around the world

  • +20 M Passengers transported in 2023.

  • 9 000 flights on average per month.

  • Fleet consists of 157 aircrafts

About the passengers:

  • 56% Male VS 44 % Female

  • 44% <40 yo | 56% >41 yo

  • 60% of passengers are CEOs, senior management and professionals

  • 26% travel for business

Advertising with the Cathay Pacific media Ecosystem

  • CATHAY Magazine

  • In-flight TV (SeatBack Screens)

  • Digital Media

  • OOH & DOOH in VIP Lounges.

Cathay Pacific is a great airline for a brand to be associated with as it has many innovative advertising opportunities, is a world-renowned brand and has a specific link to Asia.

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With a truly international image, Cathay Pacific offers you the opportunity to accompany their high-end travelers during its customer journey.

Contact us today to find out more about CATHAY PACIFIC in-flight advertising. Contact us

Cathay Magazine : With its premium and versatile positioning, this monthly publication, entirely bilingual (Traditional Chinese – English).

Cathay is our reimagined magazine, a title that’s a true reflection of lifestyle through a travel lens. Its sections span the categories of travel, wellness, dining, hotels and shopping, as well as a special focus on Cathay’s home hub of Hong Kong.

Discover Cathay Pacific Inflight Magazine

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Cathay Pacific Inflight Entertainment system reaches all seats in all classes. Each seat has a personal TV that can access on-demand content as well aslive TV channels. It’s always primetime for your TV spots, showing before the latest blockbusters or must-binge TV.

Cathay boasts the largest inflight entertainment library in Asia-Pacific, and was the first airline to bring 4K ultra-HD screens in every cabin class to the sky: You’ll find them on each seat of the A321neo aircraft.

Facts:

  • More than 3,000 hours of on-demand entertainment.
  • 88 % of passengers caught up with favorite movies / TV shows

With Cathay Pacific audio and visual systems connects brands with engaged consumers through pre-roll, opening spot and customized content (Advertorial).

IMM offers digital display for target CATHAY PACIFIC confirmed travelers before, during and after their trip, contact our digital team to know more about it.

There are also OOH & DOOH opportunities to take advantage of CATHAY PACIFIC through its hub at Hong Kong International Airport (HKG) – Specific display for target First & Business Travelers into the Cathay Pacific VIP lounges.

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