Cathay Pacific Inflight Magazine Advertising
Cathay Pacific is Hong Kong’s national carrier and naturally one of the world’s most important airlines, given the location at Hong Kong International Airport. The airline flies to 61 destinations and carries over 20m passengers each year. It produces 2 x inflight magazines: Discovery (distributed to all classes); and Studio CX (First and Business classes only).
Discovery Inflight Magazine
With news and features about what’s going on in Hong Kong and around the world, Discovery is the primary Cathay Pacific inflight magazine, distributed to all classes. A new issue of Discovery Magazine is produced each month and reaches an audience of over 250,000 passengers.
Studio is the premier inflight magazine on Cathay Pacific, available to all First and Business class passengers travelling with the airline. The content of Studio CX focuses primarily on Cathay Pacific’s inflight entertainment system of the same name. Each issue has a circulation of 27,600 which reaches a total audience of 180,000.