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Cathay Pacific rebrands Dragonair as Cathay Dragon

February 8, 2016

Cathay Dragon

The Cathay Pacific Group just announced the rebranding Dragonair to Cathay Dragon to better position internationally and to create seamless brand experience for passengers.

The Cathay Pacific Group just announced the rebranding Dragonair to Cathay Dragon to better position internationally and to create seamless brand experience for passengers.

Dragonair became a subsidiary of Cathay Pacific Group in 2006, over the 10-year-period since then, it has added 23 new destinations and the number of passengers travelling across both carriers has grown five times to more than 7 million in 2015. The combined annual passenger number of the two airlines grew from 22 million to more than 34 million last year.

The new Cathay Dragon name is the perfect combination of the link to Dragonair’s heritage and the connection with its sister airline Cathay Pacific. This rebranding will bring two brands closer and show their relationship and premium service in a clear and simple way.

The logo is also changed to better connect the 2 airlines. The new logo is the iconic brushwing logo in the distinctive red color of Dragonair in a slightly richer and deeper tone. And the livery was redesigned to align Cathay Dragon more closely with Cathay Pacific.

Moving between Cathay Dragon and Cathay Pacific will feel familiar yet fresh across all aspects of the passenger journey. Both airlines will offer a premium in-flight experience, but each will have its own distinct personality that reflects the specific needs of our passengers.

The Cathay Pacific Group will launch a major international advertising and marketing campaign later this year to promote recognition of Cathay Dragon and the benefits this rebranding will bring to passengers.

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