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How to reach Latin American passengers?

May 24, 2013

south-america-globe

 

Latin America, a region in development and a high potential growth in terms of business and leisure travellers.

 

 

Latin American passengers’ destinations in 2011:

Almost 120 million total passengers, +42% by 2016

  • North America : 67 million passengers i.e 56% – Forecast : + 28% by 2016
  • Latin America: 30 million passengers i.e 25% – Forecast : + 46% by 2016
  • Europe: 22 million passengers i.e 18% – Forecast : + 22% by 2016
  • Asia : 430 000 passengers i.e 0.4% – Forecast : +47% by 2016
Top airlines from Latin America to the following destinations:
 
 

Destinations

Top Airlines

Flights/month

Latin America

GOL Airlines

11,964

Latin America

TAM Linhas Aereas

10,245

North America

American Airlines

5,486

Europe

Iberia

810

Europe

TAP Portugal

277

Asia Pacific

LAN Airlines

56 

 

Airlines and their Inflight Media to reach Latin American passengers

 

Country: Brazil

        • Airline: GOL Airlines
        • Title: Revista GOL
        • Circulation: 150,000 copies
        • Audience: 1,350,000 readers
        • Frequency: Monthly
        • Distribution: All classes + Varig Flights
        • Gross rates
        • Right- Hand Page: 39,450  USD
        • Double Page: 78,900 USD

 

Country: USA

  • Airline:American Airlines
  • Title : Nexos
  • Circulation: 209,000  copies
  • Audience: 800,000 readers
  • Frequency: Bimonthly
  • Distribution: All classes on Hispanic markets
  • Gross rates
  • Right-hand Page: 20,700 USD
  • Double Page: 41,400 USD

 

LATAM Airlines : Partnership between TAM Linhas Aereas & LAN Airlines

i.e 2.5 million passengers/ month

Country: Chili – Peru – Argentina – Ecuador – Colombia

  • Airline: LAN Airlines
  • Title: IN
  • Circulation: 120,000 copies
  • Audience : 2,000,000  readers
  • Frequency : Monthly
  • Distribution: All classes
  • Gross rates
  • Right- Hand Page: 11,500 USD
  • Double Page : 18,300 USD

 

LAN Airlines Other Inflight Media:  Inflight TV

 Country: Brazil

      • Airline: TAM LINHAS AEREAS
      • Title: TAM Magazine
      • Circulation: 150,000 copies
      • Audience: 2,522,000 readers
      • Frequency: Monthly
      • Distribution: All classes
      • Gross rates
      • Right- Hand Page: 113,750 BRL
      • Double Page: 158,800 BRL


 TAM LINHAS AEREAS: Other Inflight Media

 

Inflight Magazines: Red Report : TAM International & Mercosul flights, Viajante : First & Business classes, Airborne : First class and Private Jets owners

Inflight TV

Digital Media

Powerful European Airlines between Latin America & Europe

  • Iberia: 810 flights /month from Latin America to Europe i.e 249,780 passengers/month
  • TAP Portugal: Since 2009, the airline is yearly awarded of the « World Travel Awards Leading Airlines to South America ». 277 flights /month from Latin America to Europe i.e 67,254 passengers /month.
Country: Spain
 
  • Airline:IBERIA
  • Title: Ronda
  • Circulation: 140,000 copies
  • Audience: 529,000 readers
  • Frequency: Monthly
  • Distribution:  All classes
  • Gross rates
  • Right-Hand Page: 16,975 EUR
  • Double Page : 33,950 EUR

 

Iberia Other Inflight Media : Inflight TV + Digital + VIP Lounges + Special Operations

Country: Portugal

  • Airline: TAP PORTUGAL
  • Title : UP
  • Circulation: 60,000 copies
  • Audience: 176,000 readers
  • Frequency: Monthly
  • Distribution: All classes
  • Gross rates
  • Right-Hand Page: 6,430 EUR
  • Double Page : 11,900 EUR

TAP Other Inflight Media: Inflight TV + Digital + VIP Lounges + Special Operations

Sources: IATA Forecast 2012-2016 – Flightglobal Pro 2012 – L’Expansion – Tourism Intelligence International – ITB World Travel Trends Reports

For more information about these media solutions, please contact one of our Team member. 

Start your inflight campaign - contact your inflight expert.

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