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New types of travel experiences
September 30, 2015
Last year, the study "Thinking like a Retailer" (Amadeus) showed 79% of travellers prefer to buy travel services directly from recognised brands. Today if an airline can leverage the trust that is associated with their brand, they will be able to meet the needs of future travellers.
It is critical that airlines move away from an ancillary services mindset, which suggests these services are a bolt-on to the core flight product.
That is true today, but to succeed in the future, airlines must see the flight as just one travel experience that they offer. Not only will this approach deliver a more rewarding journey for customers, it will result in stronger brand loyalty, diversification of revenues, and higher profit margins.
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