Inflight Media News

  IMM International strengthen its position in Italy through a partnership with media agency BLEI SPA, part of RCS Media Group.   With 30 years of experience and leader in the in-flight communication industry, IMM International had to be associated with one of the big media household name in one of the capitals of luxury [...]

IMM International, the Inflight Sales Representative specialist, will be represented at the TFWA Asia Pacific in Singapore by Julia Bouron the IMM Asia Managing Director from May, 12th to 16th, 2013. The Tax Free World Association will host in Marina Bay Sand the most important conferences and exhibitions of the duty free and travel retail [...]

  IMM International is delighted to announce the addition of two new Indian Inflight magazines to its impressive portfolio, SHUBH YATRA of Air India & SPICEROUTE of Spicejet. The company has of last month the exclusive representation of these titles in the UK and thus follows in the footsteps of France, Spain and Switzerland whom [...]

  AIR CHINA develops and reinforces connexions between CHINA and SWITZERLAND to strengthen Tourism and Business.   AIR CHINA Beijing – Geneva – Key information Start : May 7th, 2013 Aircrafts : Airbus A330-200 Flights frequency : 4 days a week (Tue, Thurs, Sat, Sun) Classes: 28 seats in Business class & 198 seats in Economy 12th member [...]

The number of passengers travelling on private jets and business aviation (airlines catering solely to business class passengers) is increasing each year. There are now as many as 25,000 owners of private jets around the world and 60% of flights are for business purposes. Naturally, those who are able to travel by private jet are [...]

Inflight advertising has traditionally been focused on advertising in inflight magazines. Although this is of course still a very good medium to use for targeting the frequent flyer/business traveler market, airlines have developed many new and innovative ways to advertise digitally. For today’s digital-savvy media planners and marketers, this means that they can align their [...]

The costs associated with running an inflight advertising campaign vary tremendously. Costs In this blog post we run through a few of the main factors (which affect advertising rates) for advertisers to bear in mind when planning their campaigns. Our very own Inflight Media Planning Tool is free to use and allows advertisers to create [...]

The russian travel market is growing and russian passengers who travel a lot, have an increasing purchasing power. To reach the russian tourists and business passengers, select the best Inflight media planning. Two russian airlines stand out from the crowd: Aeroflot Russian Airlines and Transaero Airlines. Which Inflight media advertising strategy to choose? IMM International advise [...]

The European Business Traveller is usually a man (68%), aged 35-54 y.o. (60%), married (84%) and who owns a Bachelor degree or a MBA (60%) from a reputable university. He is affluent as 56% earn 50k€ + per year as personal income.

According to the latest survey carried in October by Bain & Company on behalf of the Altagamma Foundation, the luxury market globally should rise by 10 to 12% in 2012 bringing figures to a total 212 billion euros or even higher to 215 billion.