Cathay Pacific In-flight Advertising

Cathay Pacific is a leading international airline based in Hong Kong. The airline flies to numerous destinations, with a certain focus between Asia and North America and Europe. Cathay Pacific is one of the founding members of the Oneworld Global Airline Alliance. The airline is also associated to Dragonair, a popular airline which primarily flies to Asian destinations.

Cathay Pacific Key Figures:

  • 57 destinations in 31 countries around the world
  • million passengers per year
  • Main hub: Hong Kong International Airport (HKG) – Hong Kong
  • Fleet consists of 145 aircrafts
  • Oneworld Alliance

Advertising media on Cathay Pacific includes:

  • 3 x Inflight Magazines
  • Inflight TV
  • Digital Media
  • Ambient Media

About the passengers:

  • 53% female VS 47% male
  • 7% are 31-50 years old
  • 49% have an annual income higher than $100,000 (80% for the gold and diam card members)
  • 22% are business travelers VS 67.5% are leisure travelers (independent holidays, visiting relatives /friends, package holiday)

Cathay Pacific is a great airline for a brand to be associated with as it has many innovative advertising opportunities, is a world-renowned brand and has a specific link to Asia.

Find out more directly from the experts at IMM International. Contact us today.