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Emirates Best Inflight Entertainment 2013
June 20, 2013
The annual World Airline Awards 2013 took place on Tuesday 18th June in Paris and is the result of the world’s largest airline passenger satisfaction survey. As well as winning the top award for World’s Best Airline in 2013, Emirates also topped the table and picked up the award for Best Inflight Entertainment.
This is the fifth consecutive year in which Emirates has achieved this accolade. We wanted to take a closer look at why the Emirates inflight entertainment offering is so highly regarded by the industry and passengers alike.
Emirates wins Best Inflight Entertainment at World Airline Awards
Here are the top 10 airlines within the inflight entertainment category of this year’s awards:
- Singapore Airlines
- Cathay Pacific Airways
- Turkish Airlines
- Qatar Airways
- Qantas Airways
- Virgin Atlantic Airways
- Eithad Airways
- Air New Zealand
- Virgin Australia
It is interesting to see that nearly all of these airlines are either Middle East or Asia Pacific-based. Airlines such as Emirates (UAE), Singapore Airlines (Singapore), Cathay Pacific (Hong Kong), Qatar Airways (Qatar) and Etihad (UAE) are all based in extremely small countries which means that they specialize in long-haul, international flights. Inflight entertainment is of course more important for long-haul rather than short-haul flights which might explain why these airlines have the best in class inflight entertainment systems.
Emirates’ Inflight Entertainment System – ICE
The Emirates inflight entertainment system – named ICE (Information, Communication & Entertainment) – is truly the global leader and provides passengers with everything they could need on a long flight. With such high quality inflight entertainment, it makes it a perfect place to run and inflight advertising campaign.
On Emirates flights it is possible to access a live feed of BBC news headlines thanks to a satellite connection. On some airplanes passengers also have access to live television from Sport 24, BBC World News, BBC Arabic and Euronews channels. Additionally, passengers can be updated continuously about the progress of their journey via the Airshow channel with real-time maps and onboard cameras.
Nowadays people are connected all the time and they expect this not to stop when they are onboard an airplane. This is something that Emirates understood very early on. It’s possible to use your mobile phone during certain flights as well as GPRS/EDGE services. Wi-Fi is also available on A380 flights, meaning that passengers can surf the web, access emails etc. starting with a minimum price plan of $2.75 for smartphones and $7.50 for tablets and laptops.
With more than 1,500 different channels including recent movies, classic movies, documentary films, TV series and kids channels, there is certainly something for every passenger. There is also a wide selection of music to listen to and games to play.
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