Inflight Media News

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Posts Tagged ‘news’

boeing Air china

Pourquoi Air China reste l’une des meilleures compagnies asiatiques du monde?

Avec 393 avions et plus de 384000 vols chaque année, Air China reste l'une des meilleures compagnies aériennes asiatiques dans le monde. La société a annonc...

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boeing Air china

Why Air China remains one the best asian airlines in the world?

With 393 Aircrafts and more than 384000 Flights each year, Air china remains one of the best Asian airlines in the world. The company reported a 2017 net profit...

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Mumbai City Night

India : The new superpower for Global Shopping?

With its large population and expanding economy, India is the fastest growing Global Shoppers country in Southeast Asia. According to Global Blue, spending by I...

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Why Panasonic Avionics new satellite is good for Asian Mobility Markets?

For more than 35 years, Panasonic Avionics has strengthened the connection between the world’s airlines and their passengers. The company is recognized global...

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Why targeting Aeroflot passengers is an opportunity which not to be missed?

The airline’s traffic never stops to increase Today, Aeroflot does no longer need to prove is worth and remains the leader of Russia’s airline industry. ...

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shopper mad

What are the key opportunities for consumers who travel?

TOURISM ATTIRE CONSUMERS FROM ALL OVER THE WORLD 7 of the top 10 international tourism destinations are European: France, Spain, Italy, Turkey, Germany, UK, ...

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Air France TV

Why reaching Air France long-haul passengers on board?

First of all, Air France long-haul audience is very powerful. The airline has more than 5,200 long-haul flights per month with 1.3 million passengers. The profi...

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Football field with airplane

Airlines are ready for 2018 Football World Cup in Russia!

The biggest airlines have not missed to seize the opportunity to adapt their offer by proposing Travel packages, which include flights, hotels and official matc...

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luxury population

How reaching the wealthiest population in the world?

The luxury goods sector and its population are quickly evolving and there is a remarkable difference between 2010 and 2020 to reach the wealthiest population wo...

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Christmas Tree IMM

Best wishes from IMM team!

IMM team wishes a Merry Xmas and Happy new Year!    ...

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premium economy entertainment system

Inflight connectivity to reach 2/3 of air fleets by 2020!

As a matter of comparison, this figure was only 21%...a year ago! Major survey insights on Inflight Connectivity in SITA's latest report this...

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IMM International is pleased to reveal the best airlines of 2018!

  Welcome to Air New Zealand, awarded Airline of the year 2018 Being an airline of the year is somehow the good image the airline gives to its client...

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Best airline according to Tripadvisor

Passenger traffic to double in the next 20 years

A 3.6% average growth year on year It has been never so true to say that air planes are the most used means of transport. And it will continue to do so, with...

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Air China Logo

Air China announces new launch

The three times weekly nonstop service between Los Angeles (LAX) and Shenzhen (SZX) will be operated by the airline's newest Dreamliner, the Boeing 787-9. It w...

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China Airlines Set To Return To London

The Taiwanese airline will offer four flights a week (Monday, Wednesday, Friday , and Saturday) making China Airlines the only airline in Taiwan to offer non-st...

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passenger traffic

Asia Pacific Airlines, Pax Up By 5.4% In May 2017

According to the Association of Asia Pacific Airlines, the “solid expansion” reflected positive business and consumer sentiment across advanced and emerging...

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Media Global Passenger Study Reveals The Habit Of International Affluent Travelers

  Having studying nearly 10 million passengers worldwide, here are the key findings: In the past year, the average business traveler took over 6 tri...

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IMM International Launches The First In-Flight Ad Server

Coca-Cola and Le Moulin rouge are the very first advertisers to use AirSAS in order to reach their audience. Thanks to its new technology and own Ad Server, ...

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airline traffic

Air traffic in France: + 8.7% in April

Africa is the continent with the highest growth rate (+ 13.8%) thanks to the Maghreb (+ 16.8%).  America saw an increase of (+9.4%). However, Asia (+ 6.7%), i...

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TripAdvisor Names The 10 Best Airlines In The World

According to TripAdvisor, here are the world's best airlines: 1 – Emirates 2 – Singapore Airline 3 – Azul Brazilian Airlines 4 – JetBlue 5 – A...

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Global Air Passenger Traffic Demand Up!

February 2017 international passenger demand rose 5.8% compared with February 2016, but down compared with the 9.1% year-on-year increase in January. IATA es...

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digital airlines

Airlines Are Adapting To Digital Distribution Shift

Nowadays, the consumer trends involve an increasing use of online channels for search and booking, the use of multiple devices, and the growing popularity of so...

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Europe Passenger Traffic Record-Breaking In 2016–2bn

According to the European airport trade association, ACI Europe, passenger traffic saw an average growth of 5.1%. Europe’s airports broke the 2 billion pa...

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Hong Kong International Airport

Audience Track Record For Hong Kong International Airport

Hong Kong International Airport (HKIA) welcomed its 70.5 millionth passenger of the year! It is the first time HKIA’s annual passenger throughput surpassed t...

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ANA, The first Japanese airline to operate an Airbus A320 Neo

And last but not least, in 2016, ANA was awarded five stars for the fourth consecutive year by the world leading Airline and Airport review site, SKYTRAX. ...

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Best Wishes From IMM

IMM international team wishes you 4 billion amazing trips in 2017! ...

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Etihad Airways wins top Airbus A380 accolade

Airbus, manufacturer of the A380 aircraft, has presented Etihad Airways, the national airline of the United Arab Emirates, with the award for ‘Top Operational...

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image 100

Airports of Paris : November 2016 traffic figures

In November 2016, Paris Airport welcomed 7.1 million passengers, an increase of 6.2% compared to November 2015. 4.834 million passengers traveled through Paris...

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Airbus A350-1000 To Fly On Nov. 24

The first Airbus A350-1000 is expected to make its initial flight on Thursday, Nov. 24. This A350-1000, one of three flight test aircraft to be built, will take...

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United-Airlines-Polaris-Seat (1)

United Airlines: the first class will disappear

  United Airlines just reinvented their intercontinental premium-cabin service, Polaris, which emphasizes not the destination, but the journey. Polaris ...

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IATA Forecasts Passenger Demand to Double Over 20 Years Without Protectionism

The International Air Transport Association (IATA) expects 7.2 billion passengers to travel in 2035, a near doubling of the 3.8 billion air travelers in 2016. T...

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IMM launches its digital department

IMM international has announced the opening of its digital department that will be focusing on advertising campaigns on digital platforms. This brand new depart...

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Dubai International

Traffic continues to increase in Dubai International Airport

The number of passengers at Dubai International continued to increase with the airport welcoming 6.7 million customers, according to the monthly traffic report...

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Global air passengers

Global Air Traffic & Top Airlines 2016 (IATA)

IATA has just released its “World Air Transport Statistics 2016”. According to IATA, the number of air passengers in 2015 was 3,5 billion and has increased ...

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Globetrotters Love Print and International Media

Ipsos just recently released the Affluent Survey Europe 2016. The survey divides the affluent into 4 groups: Millennials, Baby boomers, Uploaders and Globetrott...

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Euro 2016

Travel Trend for Euro 2016 in France

In 2015, France was once again ranked the world's leading tourist destination with a record of 84.5 million foreign visitors, showing an increase of 0.9%. The g...

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Chinese shopper

Paris is top luxury shopping destination for Chinese consumers

For the first time, Paris overtakes Hong Kong to be the top favorite luxury shopping destination, according to a study conducted by Boston Consulting Group. ...

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Qatar Airways

Qatar Airways added 14 new destinations

After being awarded as «The best Airline of Middle East » for the 8th consecutive year and « Airline of the year » by Skytrax 2015, Quatar Airways announ...

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longest flights

The world’s longest flights

On March 2, Emirates' new flight from Dubai to Auckland officially become the world's longest nonstop scheduled commercial route. The flight lasted 17hr.15 min....

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inflight magazine Dynasty

New partnership with CinMedia Agency for the inflight magazine DYNASTY of China Airlines

IMM has just signed an exclusive contract with CINMEDIA - the media agency of China Airlines for the inflight magazine Dynasty. The representation media cov...

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Benefits of In-flight Advertising

Captive Audience  According to U.S. Airways, on-board advertising brings in about $20 million a year. In-flight advertising is one of the best ways to advert...

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Cathay Dragon

Cathay Pacific rebrands Dragonair as Cathay Dragon

The Cathay Pacific Group just announced the rebranding Dragonair to Cathay Dragon to better position internationally and to create seamless brand experience for...

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Luxury Travel Trend

Luxury Travel Trend of the one percent wealthiest of Americans

Top 1% is defined as having Household Income of $400k+ or net worth of $8 million+ and the Top 5% having Household Income of $200k+ or net worth of $2 million+ ...

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Chinese outbound travel during Chinese New Year 2016

According to Laihuihui, Chinese online travel agency, as drawing near of the end of 2015, 57.56% users are determined to plan their journeys depending on the nu...

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Singapore Airlines

IMM signs partnership contract with Publicitas Singapore, the media agent for Singapore Airlines PPS Club Priority

  Through PRIORITY in-flight magazine which is published 4 times a year (January, April, July and October), brands can reach an audience of 915,000/issu...

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Asian businessman

Asia’s business elites still read more print than digital

In the latest survey, three out of every four business leaders surveyed claim to read one or more international news or business titles in print. A similar numb...

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New types of travel experiences

It is critical that airlines move away from an ancillary services mindset, which suggests these services are a bolt-on to the core flight product. That is tr...

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Olympics 2016

Brazil details Olympics impact on air traffic

Brazil expects an additional 2.34 million passengers from the Olympic Games 2016 in Rio de Janeiro next August. Traffic is expected to peak on 5 August 2016 - t...

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IMM Asia is proud to announce the addition of Grace Chan to the IMM team!

IMM Asia welcomes Grace Chan to the IMM International Team in the Hong Kong office! About Grace: Grace was raised in Hong Kong, where she is also currently b...

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ANA introduces Japan’s first self-service bag-drop machines at Tokyo Haneda Airport!

The self-service bag-drop machines will be available for passengers flying domestically and departing from the airline's hub at Tokyo Haneda Airport's Terminal ...

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The Chinese Luxury Consumer

Bomoda, which specializes on researching Chinese consumers, has released studies indicating that Chanel is the most-purchased brand by the wealthy Chinese with ...

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wifi at airport

IMM signs partnership contract with American company Boingo for better brand visibility at airports worldwide

Brands can now reach business and leisure travelers in the biggest airports in the world by presenting a 30-second form of advertisement before the passenger re...

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sph and qatar

IMM Italy is proud to announce its brand new representation for Singapore Airlines media and Qatar Airways media!

IMM Italy is based in Milan and now represents media for Singapore Airlines and Qatar Airways. These two airlines are some of the best in the world and IMM is p...

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The Brazilian Traveler

Characteristics of the Brazilian traveler: Brazilian outbound departures and tourist expenditure have more than doubled since 2007 reaching nearly 45 bil...

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China Eastern inflight entertainment

China Eastern Develops Digital Personal Assistant

China Eastern and Microsoft  have created an airline-specific intelligent personal assistant called "Donghang Xiao Ice" which allows passengers to chat amongst...

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Wi-Fi in London airport

IMM presents Wi-Fi at Gatwick Airport in London

IMM International now offers opportunities for airport wifi advertising. The media: for 30 seconds of viewing an ad, the customers receive 30 minutes of free W...

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The Global Shopper

The Phenomenon: Tourism is growingIn 2013, there were 1,088 million international tourist arrivalsAccording to IATA (International Air Travel Association), by...

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Inflight as the perfect media for The EXPO in Milan

IMM keeps its customers connected to the consumers by providing expert research data:  allowing them to make informed decisions allowing them to efficientl...

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Airports’ WiFi

Connect with your customers in front of your shop Consumers are provided with Free Wi-Fi in exchange of a guaranteed, lean-forward engagement with the bra...

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Magali Bois o Neill

IMM International develops its sale forces in France

Magali has spent most of her career at Time Warner Group, at Time Life International as Sales Director of the French office for Time and Fortune magazine (print...

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American Airlines is the largest airline in the world

American Airlines key figures 193 million annual passengers 6,700 flights daily 30 million passengers internationally 900 Networked Destinations 3...

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Marie Eve Bernard

IMM International develops its advertising force in France

Marie-Eve graduated of ESCE “International Business”, began her career at Havas Sports & Entertainment as Account manager Assistant (for Peugeot, Rexona...

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Air Traffic figures regarding Fifa Worldcup in Brazil

A Worldwide scale event Starting June 12th 2014, the country will be hosting 3.3 million Brazilians and more than 600,000 foreigners. Overall, one estimates th...

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How to target passengers from the best airlines in the world, mainly represented by the Middle-East in 2013 ?

In 2013, the airlines from the Middle-East and from Asia complete the entire top 10. So Emirates became the world's best airline (for different criterias such ...

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singapore airlines

Singapore Airlines’ new cabin products

Singapore Airlines is famous for its services but has to remain on the cutting edge of technology to reinforce its leader’s positioning! Hence Singapore Airli...

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Asian women travelling abroad

96% of those women intend to purchase travel over the next year and plan to spend between US$ 5,000 and US$20,000 on these trips abroad. This consumer segmen...

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The development of air traffic and its Inflight target

The reasons a new decade of growth in the global economy of 3% per year is announced, assuming 1 point from global GDP growth equals 1.5 point increase in ai...

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Ralph Lauren Magazines on board

Thanks to its network, IMM International knew how to extend personalized offers adapted to advertising strategies worldwide with ongoing commitment....

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Advertising in Air France VIP Lounges

IMM France set up Givenchy in Air France Lounge What is more impacting for a brand than creating its own space in a highly busy area mainly visited by affluent...

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The air market stays connected thanks to onboard Wi-Fi!

This service is generally free of charge in First and Business classes but payable in economy classes. It allows passengers to access diverse services in additi...

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e-mirates-best-inflight -entertainment

Emirates Best Inflight Entertainment 2013

This is the fifth consecutive year in which Emirates has achieved this accolade. We wanted to take a closer look at why the Emirates inflight entertainment offe...

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Inflight advertising impact on Chinese traveler

A sample of 4,516 travelers from Beijing and Shanghai, revealed that 39% have purchased the product after seeing it inflight, 64.8% visit a duty free store to a...

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Digital Inflight Media

Targeted advertisements on your requirements (Flights origins, destinations...) Multiple touch points High visibility and engagement Solid Cost Per Thousan...

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How to reach Latin American passengers?

 Latin America, a region in development and a high potential growth in terms of business and leisure travellers.  Latin American passengers’ d...

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New exclusive representation in the UK

The company has of last month the exclusive representation of these titles in the UK and thus follows in the footsteps of France, Spain and Switzerland whom hav...

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Air China – New route between Beijing & Geneva

 AIR CHINA develops and reinforces connexions between CHINA and SWITZERLAND to strengthen Tourism and Business. AIR CHINA Beijing – Geneva – Key i...

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Private Aviation on the rise

Naturally, those who are able to travel by private jet are high-end consumers with a high net-worth (annual incomes are in excess of 225k euros) which makes the...

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Digital Revolution in Inflight Advertising

For today’s digital-savvy media planners and marketers, this means that they can align their inflight advertising campaigns easily with a broader digital mark...

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Inflight Advertising Costs (2016)

Our very own In-flight Media Planning Tool is free to use and allows advertisers to create an initial in-flight media plan in just a few simple steps. The IMP w...

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How to reach russian travellers?

Key Figures Aeroflot: ensures 13,003 flights per month; 8,547,153 international passengers/year and 5,493,379 domestic passengers/year i.e 14,040,532 total p...

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The European Business Travellers

Compared to the average European in the top 20% of households, he is more likely to try new things, he does not mind paying more for quality, he cares more abou...

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China Driving Growth of Global Luxury Sector

These figures have surpassed the original predictions by Bain & Company which back in May stood at 6 to 7% for a total of 200 billion in 2012. Asia and in part...

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The Middle-Eastern Travellers

Middle-Eastern travellers are wealthy and avid for luxury. When on holiday abroad their favourite past time is shopping and dining out in restaurants and our re...

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Inflight Magazines Continue to Reach High-End Consumers

The biggest players are major national European airline publications: Lufthansa Magazine with 1.43 million monthly readers Air France Magazine with 969,000 ...

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Russian Tourists’ Spending & Travel Habits

The latter have a patrimony of over 300 billion US dollars and 20% belong to the Muscovite population. These Russians with a high purchasing power are travellin...

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EVA Air’s title Verve becomes en Voyage

Thanks to its new style and its updated layout, this monthly magazine will open new horizons to you. Bilingual Chinese / English, with a circulation of 80,...

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New partnership GOL & IMM

The magazine is being added to its portfolio made up of 90% of the Inflight media worldwide. GOL Linhas aéreas inteligentes is the 2nd airline in Brazil and...

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Chinese Travel Abroad for Luxury Items

In 2011, 60 million Chinese tourists travelled abroad, spending more than $50bn. According to the World Tourism Organization, they will be 100 million outbound ...

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The In-flight Media, a guaranteed tool to reach High Earners

IMM tool: Discover a new enhanced version of the IMP "Inflight Media Planning" V3.0 at your disposal to plan and create your successful media plans in a few mou...

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Air Traffic on rise for 2010

On the first 10 months of 2010, international passenger figures showed a rise of +8.5 %. Airlines are now registering profits as despite the uncertainty of the ...

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Inflight Advertising Cost

IMM Newsletter – July 2010

When broken down to geographical zones, Middle East led the recovery with 17.5 % followed by Africa with 16.9 %, Asia/Pacific with 13.2 %, and America with 10.9...

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Exclusive Contract : IMM & Air China

It provides more than 6.000 weekly flights and offers 1 million seats. Air China operates 243 routes covering 28 countries. The airline flew 41.28 million pass...

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Exclusive Contract : IMM & Air India

Air India network covers 40 destinations in 10 countries. With 3 daily flights to London, 7 weekly flights to Paris & Frankfurt and 5 weekly flights to Birmingh...

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