Singapore Airlines Inflight Magazines Advertising

Singapore Airlines is one of the world’s premier travel brands, revered and respected for its impeccable customer service, range of cabin products, and an inflight entertainment system that caters to everyone. Singapore Airlines wants to end its reliance on providing magazines for passengers by scrapping print editions in favour of streaming it through the in-flight entertainment system (Panasonic eX2).


In addition to travel tips, emerging trends and destination guides, SilverKris does what other inflight magazines don’t. Through stunning photography, onthe-ground coverage and high-standard journalism, SilverKris looks at destinations with a finer lens, bringing global insights relevant to business travellers and repeat visitors who want more than just the basics.

This magazine provides readers with a curated briefing on the hottest happenings and must-know trends around the world to upgrade their travel intelligence.

Amazing photography and in-depth writing showcase the stunning breadth and depth of the SQ network, providing savvy Singapore Airlines’ passengers with a wealth of inspiration on how best to explore the globe.

  • Readership: 1.6 million/ month
  • Frequency: Monthly
  • Distribution: on board all Singapore Airlines flights and in SilverKris Lounges worldwide

Priority & Lifestyle Privileges

Priority: A luxurious and exclusive travel and lifestyle magazine tailored to a distinguished, jet-set audience. This award-winning publication captures the essence of luxury lifestyles and special experiences with high-quality writing, sophisticated design and exquisite photography. Each quarterly issue covers premium topics such as travel, gourmet food & drink, arts & culture, wellness, fashion, collecting and luxury motoring.

  • Frequency: Four times a year (Published January, April, July & October)
  • Language: English Readership: 915,000* per issue *include premium passengers onboard SIA flights
  • Distribution: Direct mail to PPS Club members. Exclusively available onboard SIA Suites & First Class, and in SilverKris Lounges worldwide. Also available in Flipbook format

Lifestyle Privileges: This luxury catalogue is a personal guide to a host of benefits, services and premium privileges from distinguished companies around the world – all of them exclusive to Singapore Airlines’ PPS Club members.

  • Frequency: Biannual (Published April-September, October-March)
  • Language: English
  • Circulation: 50,000 per issue
  • Distribution: Direct mail to membership address together with PRIORITY. Also available in Flipbook format

Krisworld Inflight Entertainment Magazine

With in-depth entertainment content, plus comprehensive listings and how-to guides, KrisWorld magazine has everything the passenger needs to get the best out of their inflight entertainment system.

  • Frequency: Monthly
  • Possible readership: 1,550,000
  • Distribution: Inside seat pockets on Singapore Airlines flights