Holland Herald is the oldest inflight magazine in the world, first launched in 1966, and has since won awards for its compelling editorial and striking design. In addition to being an entertainment source, it also acts as a window into Dutch culture and international travel, with special issues like the 100th-anniversary edition featuring exclusive covers designed by Dutch artists
KLM’s Holland Herald is a favorite among passengers, with 94% choosing to read it during their flight.
On average, readers spend 28 minutes exploring its engaging content, highlighting its appeal.
Despite the digital age, 88% of travelers prefer the tactile experience of the printed magazine.
Found in the seat pockets of every KLM aircraft and in KLM Crown Lounges, Holland Herald combines captivating articles, stunning visuals, and practical travel tips, making it an integral part of the KLM journey.
