Sporting events, a growth driver for air traffic and advertising!

On 23 April 2025

International sporting events are powerful drivers for airline advertising. The 2026 FIFA World Cup, which will be held in the USA, Canada and Mexico, and the Formula 1 Grand Prix are perfect examples of this dynamic. These competitions attract millions of fans and generate a significant increase in air traffic. During the 2022 World Cup […]

Benefits of In-Flight Advertising

On 26 November 2024

In-flight advertising is one of the best ways to advertise your brand. It creates a rare and ideal opportunity for business to communicate & engage with target customers. Here is some of the main benefits that in-flight advertising bring to your campaign. Captive Audience According to recent surveys, on-board advertising brings in about $20 million a […]

Ranking of the best airlines

On 21 November 2024

This ranking is all the more interesting because Skytrax World Airline is based on the votes of air passengers from all over the world. The ranking is as follows: 1 – Qatar Airways2 – Singapore Airlines3 – Emirates4 – ANA All Nippon Airways 5 – Cathay Pacific Airways 6 – Japan Airlines 7 – Turkish […]

In-flight Advertising Costs (2024)

On 5 November 2024

The costs associated with running an in-flight advertising campaign vary significantly. In this post, we outline several key factors that impact advertising rates for advertisers to consider when planning their campaigns. Table of contents Estimate Your Advertising Costs with Our Free In-Flight Media Planning Tool Our In-flight Media Planning Tool is available for free, allowing […]

PARIS AFTER THE OLYMPICS GAMES ?

On 19 September 2024

With its exceptional cultural and architectural heritage, Paris was already a must-see destination in terms of tourism. The media coverage and success of the Paris 2024 Olympic Games will bring new and lasting benefits to the City of Light, as was the case for London following the 2012 Olympics. There was a 20% increase in […]

India : The new superpower for Global Shopping?

On 6 March 2024

India’s economy grew substantially in 2023, with estimates showing a 7.3 per cent expansion due to high levels of capital formation. India has become the world’s fifth-largest economy, overtaking the United Kingdom And the population is young the median age is 27.6, more than ten years younger than that of most major economies. What’s more, consumption of goods and […]

American Airlines: Maintaining the Title of the World’s Largest Airline or a New Contender?

On 23 February 2024

American Airlines: A Legacy of Leadership American Airlines, with its significant fleet size, extensive route network, and major hubs across the United States, has long been recognized as a titan of the skies. Its strategic mergers, innovation in customer service, and expansion of international routes have solidified its status at the top. The airline’s commitment […]

The Middle-Eastern Travellers

On 9 February 2024

Experts predict the Middle-East GDP to grow + 4.3% vs +3.6% worldwide GDP in 2013. About 30 million ME tourists arrive each year in Europe, Switzerland is the first most popular destination and France follows with 10 overnight stays on average.

Airline Industry Global Market in 2024

On 10 January 2024

Airline Industry Set for Soaring Success in 2024 2024 is poised to be a landmark year with operating profits estimated at $49.3 billion, up from $40.7 billion in 2023, and total revenues expected to hit a record $964 billion, a 7.6% increase from the previous year. Expenses are also on the rise but at a […]

How to reach Latin American passengers ?

On 8 December 2023

Latin American passengers’ destinations in 2023: Almost 451 million total passengers, +13% by 2022 Top airlines from Latin America to the following destinations: Destinations Top Airlines Flights/month Latin America LATAM Airlines Brasil 20,599 Latin America Azul Linhas Aereas 23,340 North America SA Avianca 15,526 Latin America GOL 15,872 North America Volaris 11,697 Latin America Viva Aerobus […]

The airline ETIHAD relaunches its inflight magazine “Atlas” in response to passenger demand

On 5 December 2023

Etihad Airways, the airline based in the United Arab Emirates, which has won several awards for its dynamism and commitment to excellence, is re-launching its in-flight magazine “ATLAS”. The airline’s priority is to constantly offer each passenger a personalized and memorable travel experience, with its exclusive in-flight entertainment services. Atlas is a contemporary magazine with […]

“PRIVATE JET 360°” MEDIA DEVICE

On 5 July 2023

Targeting only and exclusively wealthy passengers and jet owners at every stage of their travels. IMM, a specialist In-flight advertising network, is the exclusive media representative for more than 180 airlines and media solutions dedicated to private aviation. In collaboration with the leading media players in the world of private aviation: Private Jet Media & […]

EXCLUSIVE PARTNERSHIP WITH PRIVATE JET MEDIA & DELUXE PAD

On 5 April 2023

Spring is the season for eventswhich are conducive to business aviation travel: So many opportunities to reach this high-end “HNWI” target directly to enhance and increase brand visibility. These events attract large numbers of jetsetters, celebrities, sponsors, company directors, investors, individuals and high-income families. The Cannes Film Festival nicknamed the European ‘Super Bowl’ within the […]

IMM awarded best Supplier Innovation

On 12 November 2018

About In-flight Asia-Pacific awards In-flight Asia-pacific organizes a major forum in Singapore focused on cabin interiors latest technology in region Asia Pacific. The event offers a dedicated area of the exhibition floor. Which exclusively reserved for exhibitors specialising in in-flight entertainment, connectivity or cabin interior technology. In-flight Asia-pacific event also created a series of dedicated […]

A new In-flight market place

On 1 October 2018

Key digital In-flight solutions As a reminder, while AirSAS, its well-known in-flight ad-serving solution, places ads based on age, gender, passenger nationality or airline route, AirPMP matches airline offers and advertiser demands. IMD and IMM strategic target are clear: optimize the buying and selling of ad space. Moreover and good to know: real-time statistics on […]

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