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LATAM In-flight Advertising

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LATAM Airlines is the largest aviation group in Latin America, with one of the most modern commercial fleets in the world. The company was created in 2012 through the merger of two major airlines: LAN Airlines from Chile and TAM Airlines from Brazil.

The World Airline Survey placed LATAM airline in the 1st position as the best airline and service on board. It’s the 1st genuinely Latin American company, present in Chile, Brazil, Peru, Colombia, Argentina, Mexico, Paraguay, Ecuador, Uruguay and Bolivia. It is, with great pride, the ambassador of the diversespirit of all Latin America.

LATAM operates a modern fleet of aircraft and prioritizes innovation, safety, and passenger comfort. The group is a member of the oneworldalliance, which enhances its global partnerships and connectivity. LATAM is committed to sustainability, aiming to achieve carbon neutrality by 2050 and improving its environmental impact.

LATAM Key Figures:

  • 147 destinations in 24 countries around the world

  • +78 M Passengers transported in 2023.

  • 45 000 flights on average per month.

  • Fleet consists of 313 aircrafts

 About the passengers:

  • 50% Male VS 50% Female

  • 64% <44 yo | 36% >45 yo

  • 65% of passengers are senior management and mid-level managers

  • 32% travel for business

Advertising media on LATAM includes:

  • In-flight TV (SeatBack Screens)

  • Digital Media

  • OOH & DOOH in VIP Lounges.

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With a truly international image, Latam Airlines offers you the opportunity to accompany their high-end travelers during its customer journey.

Contact us today to find out more about LATAM AIRLINES  in-flight advertising.  Contact us

LATAM AIRLINES in respect with their commitment to environmental sustainability has adjusted its on-board offer for reduce its weight;

For this reason, Latam Airlines Inflight Magazine is no more available.

From now Latam Airlines’s inflight media offer is focusing on video on board and other marketing direct solutions distributed on board.

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LATAM Airlines offers a premium inflight entertainment experience with “LATAM Play”, available on personal screens and mobile devices. Passengers can access a diverse selection of movies, TV shows, music, and games, ensuring an engaging journey. For long-haul flights, wide-body aircraft feature built-in touchscreens, while domestic flights provide wireless access via smartphones or tablets.

LATAM Play also supports brands through pre-roll ads, safety video integrations, and branded channels, offering targeted exposure to a captive audience. Combining innovation with sustainability, LATAM Play enhances passenger comfort while reflecting the airline’s commitment to reducing its environmental impact.

With Latam Airlines audio and visual systems connects brands with engaged consumers through pre-roll, opening spot and customized content (Advertorial).

IMM offers digital display for target Latam Airlines confirmed travelers before, during and after their trip, contact our digital team to know more about it.

There are also OOH & DOOH opportunities to take advantage of Latam Airlines through its hub at Miami, Santiago, Buenos Aires, Bogota, and São Paulo International Airports – Specific display for target First & Business Travelers into the Cathay Pacific VIP lounges.

LATAM’s VIP lounges, located in major cities such as Santiago, São Paulo, Miami, Bogotá, and Buenos Aires, further enhance the passenger journey. These lounges provide luxurious and sustainable spaces, designed to reflect the rich culture of Latin America. Thenewly unveiled lounge in Santiago showcases regional design influences and features 63 unique art pieces created with recycledmaterials, exemplifying LATAM’s commitment to sustainability.

These VIP lounges cater to LATAM’s most valued passengers, including Business Class travelers and Elite members of the LATAM Pass program (Platinum, Black, and Black Signature). This select group represents a cosmopolitan and discerning audience with a strong interest in high-quality consumer goods and services. Known for their significant purchasing power and preference for premium and luxury segments, these passengers are influential decision-makers in both professional and personal spheres. Additionally, they exhibit a notable affinity for technology and a progressive approach to investments, making LATAM’s lounges a hub for interaction with a high-value clientele.

Audience :

  • 66% male
  • 46% travel for business reason
  • 47% are between 30-45 years old
  • The customers are CEOs and C-level managers
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