Singapore Airlines In-flight Magazine Advertising

SilverKris is Singapore Airlines’ inflight magazine, It is an exploration and inspiration magazine, created to appeal to an international audience.

Their 27.3 million annual passengers fly often, for business and for leisure, and have discerning knowledge of and appreciation for luxury products, stellar services and unique experiences.

silverkris.singaporeair.com reaches discerning, sophisticated travellers not only as they fly, but as they scroll, dream, plan and buy.

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Priority is a well-regarded exclusive travel, lifestyle and luxury magazine. This quarterly publication, which is tailored to the distinguished, jet-set lifestyle, offers engaging articles with a focus on unique journeys and insider experiences.

The stories are brought to life with stunning photography and sophisticated art direction. Each issue covers premium topics such as travel, gourmet food and drink, arts and culture, wellness, fashion, and luxury motoring.

Published exclusively for the PPS Club, Singapore Airlines’ exclusive loyalty program for frequent flyers of the Airlines’ premium classes: Suites, First Class and Business Class. This represents an audience of around 40,000 members.

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