China Airlines In-flight Magazine Advertising

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Dynasty the inflight magazine of China Airlines, is published monthly on the first day of each month in Chinese and English.

Launched in 1971, this in-flight magazine reaches approximately 1,222,000 readers a month. The majority of its readership is made up of Taiwanese passengers (55%), followed by Japanese (16%), Chinese (16%) and other nationalities (13%). The readership is mainly aged between 35 and 49 (38%) and has an educated profile, with over 90% of readers holding a university degree or higher. These readers tend to hold management positions, with 30% at middle to senior management or CEO level, and 25% being professionals or business leaders.

Each issue features articles exploring culture, architecture, natural wonders, interviews with outstanding personalities, as well as Taiwanese craftsmanship, vibrant city life, and local gastronomy.

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