Japan Airlines In-flight Advertising

Japan Airlines (JAL), founded in 1951, is one of Japan’s leading airlines. Based in Tokyo, it operates from Narita and Haneda airports.

Its modern fleet, including Boeing 787 and 777 aircraft, provides high-quality domestic and international flights. A member of the Oneworld alliance since 2007, JAL benefits from global partnerships that enhance its network. Known for its exceptional service, the airline is committed to delivering a safe and comfortable travel experience. Additionally, JAL emphasizes sustainability by adopting environmentally friendly practices. It exemplifies Japanese excellence in global aviation.

Japan Airlines Key Figures:

+180 destinations in 64 countries around the world
+44 M passengers per year
30 000 flights on average per month
Fleet consists around 200 aircrafts

About the passengers :

(70%) Male VS (30 %) Female
(62%) are 40-59 years old
Around 57% of passengers are company employees

Advertising Media on JAPAN AIRLINES includes :

An official inflight Magazine « Skyward »
In-flight TV (SeatBack Screens)
Digital Media
Extra options as OOH & DOOH in Airport

With a truly international image associated with sporting celebrities as well as teams, and a brand that invokes a sense of luxury, Japan Airlines is one of the leading sponsors for major events globally oris ideal for in-flight advertising campaigns which are global but targets high-end consumers.

Contact us today to find out more about JAPAN AIRLINES in-flight advertising. Contact us

The inflight magazine of Japan Airlines, “Skyward“, offers passengers a curated blend of travel inspiration, cultural insights, and airline updates. Published monthly, it features articles on destinations within Japan and abroad, lifestyle content, and exclusive interviews. The magazine highlights JAL’s commitment to enriching the travel experience, with sections dedicated to cuisine, art, and traditions. Available in multiple languages, it caters to both domestic and international travelers, enhancing their journey through engaging storytelling and stunning visuals.

Discover Japan Airlines Inflight Magazine

Japan Airlines (JAL) offers several advertising options through its inflight entertainment (IFE) system, reaching a broad, global audience across various flight types. On aircraft without Audio Video On Demand (AVOD), commercials are automatically played between short programs, such as dramas or variety shows, ensuring exposure at least once per flight. On AVOD-equipped aircraft, ads appear on personal screens before films or programs begin.

Key Facts:

Reaches international travelers, with a focus on long-haul, wide-body flights.
Targets a high-end, affluent audience.
Stable ad playtime during long flights boosts brand visibility.

IMM offers digital display for target JAPAN AIRLINES confirmed travelers before, during and after their trip, contact our digital team to know more about it.

There also OOH & DOOH opportunities to take advantage of JAPAN AIRLINES through its hub Airports International Tokyo-Haneda (HND)– Specific display for target First & Business Travelers into the airport including VIP Lounges.

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