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Swiss In-flight Advertising

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Swiss International Air Lines (SWISS) is Switzerland’s national airline. Founded in 2002, it has taken over the legacy of the former Swissair to become a modern, international carrier.

As an integral part of the powerful Lufthansa Group, SWISS benefits from stability and operational synergies. It is also a key member of Star Alliance, the largest airline alliance, giving its passengers access to an extensive network of destinations and harmonised services worldwide.

Finally, SWISS is actively committed to sustainability and innovation in aviation, constantly seeking to improve the efficiency of its fleet and operate in a more responsible manner. It thus serves as a bridge connecting Switzerland to the world, while upholding the standards of precision and reliability that are typical of Switzerland.

Swiss Key Figures:

  • 202 destinations in 51 countries around the world

  • 18 M Passengers transported in 2024.

  • 11 500 flights on average per month.

  • Fleet consists of 94 aircrafts

 About the passengers:

  • 55% Male VS 45 % Female

  • 44% <49 yo | 56% >50 yo

  • 66% have a university degree

  • 51% enjoy luxury travel

Advertising with the Swiss media Ecosystem

  • SWISS Magazine

  • In-flight TV (SeatBack Screens)

  • Digital Media

  • OOH & DOOH in VIP Lounges.

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With a truly international image, SWISS offers you the opportunity to accompany their high-end travelers during its customer journey.

Contact us today to find out more about SWISS in-flight advertising. Contact us

SWISS in respect with their commitment to environmental sustainability has adjusted its on-board offer for reduce its weight;

SWISS Magazine is available digitally and can be read online anywhere and at any time.

Discover Swiss Inflight Magazine

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SWISS inflight Enterntainment is a highly visible advertising channel, particularly on long-haul flights.

The After Take-Off Video is a key medium, reaching a total of 1.3 million passengers per month. A 30-second integrated commercial generates 300,000 monthly contacts with sound on long-haul flights and 1 million without sound on short-haul flights.

The Commercial Pre-Roll is shown before films on all long-haul flights and in all classes. This 30-second format guarantees approximately 800,000 views for a two-month booking, ensuring maximum attention before the entertainment begins.

Finally, on the SWISS Connect connected platform (long-haul flights), advertising banners generate around 330,000 views over three months, enabling a direct link to the advertiser during the flight.

IMM offers digital display for target SWISS confirmed travelers before, during and after their trip, contact our digital team to know more about it.

There are also OOH & DOOH opportunities to take advantage of SWISS through its hub at Zurich-Kloten (ZRH) and Genève (GVA) airports – Specific display for target First & Business Travelers into the SWISS VIP lounges.

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