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Hainan Airlines In-flight Advertising

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Hainan Airlines was established in January 1993 in China. As one of the fastest growing airlines in China, Hainan Airlines is committed to providing passengers with comprehensive, seamless and high-quality service experience.

The airline is the sole SKYTRAX 5-Star airline in mainland China. It has also received the SKYTRAX “Best Airline Staff in China” and “Best Cabin Crew in China” awards. Additionally, the airline’s cabin crew was ranked seventh globally in “The World’s Best Airline Cabin Crew” award.

Hainan Airlines Key Figures:

  • 1800 destinations in 220 countries around the world

  • +59 M Passengers transported in 2024

  • 23 000 flights on average per month.

  • Fleet consists of 334 aircrafts

About the passengers:

  • 53% Male VS 47 % Female

  • 80% <44 yo | 20% >45 yo

  • Average age of our readers if under 40 years old

  • Over 80%of our readers posses bachelor degree qualification or higher

Advertising media on Hainan Airlines includes:

  • High Above Magazine

  • In-flight TV (Seatback Screens)

  • Digital Media

  • OOH & DOOH in VIP Lounges

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With a truly international image, Hainan Airlines offers you the opportunity to accompany their high-end travelers during its customer journey.

Contact us today to find out more about HAINAN AIRLINES advertising. Contact us

High Above, Hainan Airlines’ in-flight magazine, is designed to offer passengers an immersive reading experience that combines an international vision with enjoyable travel stories.

The magazine aims to embody the airline’s 5-star service quality, providing service information and sharing an extraordinary journey with passengers.

Discover Hainan Airlines In-flight Advertising

Hainan Airlines’ inflight entertainment system offers passengers an in-flight experience that includes video advertising (TVC) on overhead monitors and via the audio-video on-demand entertainment system (AVOD).

On aircraft not equipped with AVOD, advertisements are shown on screens located under the luggage racks. They are inserted between short programmes, lasting around 1.5 hours in total, which include dramas, variety shows, and talent competitions. Commercials are broadcast at least once per flight.

On aircraft equipped with individual TVs, the adverts are shown on individual screens at the back of each seat. They appear before the start of films and programmes and are shown once per film or programme.

Facts :

  • Average monthly passenger load of 4,9 million
  • More than 23 000 flights per month
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IMM offers digital display for target HAINAN AIRLINES confirmed travelers before, during and after their trip, contact our digital team to know more about it.

Contact Digital Team

There are also OOH & DOOH opportunities to take advantage of HAINAN AIRLINES through its hub at Haikou Meilan (HAK) and Beijing Capital (PEK) airports – Specific display for target First & Business Travelers into the Hainan Airlines VIP lounges.

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