China Eastern Airlines, headquartered in Shanghai, is one of China’s major airlines and was founded in 1988.
It offers extensive domestic and international routes, reaching destinations across Asia, Europe, North America, and beyond. As a member of the SkyTeam alliance, China Eastern provides broad connectivity and seamless travel for passengers worldwide. The airline emphasizes innovation and service quality, aiming to deliver a comfortable and efficient travel experience.
China Eastern Key Figures:
+1000 destinations in 166 countries around the world
+130 M passengers per year
5 000 flights on average per month
Fleet consists of 600 aircrafts
About the passengers:
(60%) Male VS (40 %) Female
(76%) are 25-34 years old
Over 90% have bachelor degree qualification or higher
Advertising Media on China Eastern includes :
Magazine
In-flight TV
Digital Media
Extra options as OOH & DOOH in Airport
With China Eastern reach millions of affluent national and international travelers through with a high spending power through multichannel advertising solutions that buil mass awarness for brands.
Contact us today to find out more about China Eastern in-flight advertising. Contact us
Connections Magazine : Connections is a bilingual Chinese-English monthly magazine. Launched in 1988, it has already published more than 300 issues with 1 hundred million readerships per year.
The magazine is distributed on board all China Eastern Airlines’ domestic, regional and international flights, as well as offices in the United States, Japan, South Korea, Singapore, France Germany and Spain. And at its airport VIP lounges around the world.
China Eastern offers two main advertising options in its in-flight entertainment (IFE) system. On aircraft without AVOD (Audio Video On Demand), commercials are shown between short programs (around 1.5 hours in total), comprising a mix of drama, variety or talent shows, broadcast automatically. Each commercial is broadcast at least once per trip. On AVOD-equipped aircraft, each seat has a personal screen on which the commercials appear before the start of the film or program.
Facts:
IMM offers digital display for target CHINA EASTERN confirmed travelers before, during and after their trip, contact our digital team to know more about it.
There also OOH & DOOH opportunities to take advantage of CHINA EASTERN through its hub Airports International – Specific display for target First & Business Travelers into the airport including VIP Lounges.
