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South African Airways In-flight Advertising

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South African Airways (SAA) is the national airline of South Africa, established in 1934. Its main hub is located at OR Tambo International Airport in Johannesburg. The airline operates flights to destinations across Africa, Europe, North America, and Asia. SAA’s fleet consists primarily of Airbus aircraft, including A320, A330, and A340 models.

Previously a member of Star Alliance, the airline faced financial difficulties and entered business rescue in 2019. After a restructuring process, it resumed operations in September 2021. SAA is recognized for its high safety standards and quality service. It plays a crucial role in South Africa’s aviation and tourism industries. The airline continues to collaborate with other carriers to expand its network and improve profitability.

South African Airways Key Figures:

  • 18 destinations around the world

  • 3,6 M Passengers transported in 2025

  • +1500 flights on average per month.

  • Fleet consists of 20 aircrafts

About the passengers:

  • 51% Male VS 49% Female

  • 44% are 35-49 years old

  • 82% travel in South Africa and Africa

  • 56% are middle management and above

Advertising Media on SOUTH AFRICAN AIRWAYS includes :

  • An official inflight Magazine « SAWUBONA »

  • In-flight TV (SeatBack Screens)

  • Digital Media

  • OOH & DOOH in VIP lounges and Johannesburg Airport .

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With a truly international image, South African Airways offers you the opportunity to accompany their high-end travelers during its customer journey with a personalised experience.

Contact us today to find out more about SOUTH AFRICAN AIRWAYS in-flight advertising. Contact us

Sawubona is the official in-flight magazine of South African Airways (SAA). It features rich content on travel, culture, lifestyle, and business in South Africa and beyond. Designed for the airline’s passengers, it highlights top destinations, travel tips, and inspiring interviews. Sawubona captures the spirit of Africa with engaging articles and high-quality visuals, providing an enjoyable reading experience during the flight.

Discover South African Inflight Magazine

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South African Airways (SAA) In-Flight Entertainment offers passengers an engaging and enjoyable experience during their flights. This comprehensive system provides a wide range of movies, TV shows, music, games, and other content, ensuring a pleasant and entertaining journey.

Available on long-haul flights, SAA’s IFE system features content in multiple languages to cater to its international passengers. (English, French, Afrikaans, German, Portuguese, Spanish)

Travelers can choose from a variety of films, including recent releases and classics, popular TV series, as well as a selection of music spanning African tunes to international genres. Interactive games and documentaries on destinations are also available to enrich the flight experience.

Facts:

  • More than 50 hours of on-demand entertainment.
  • +180,000 of passengers on flight every month.

IMM offers digital display for target SOUTH AFRICAN AIRWAYS confirmed travelers before, during and after their trip, contact our digital team to know more about it.

There are also OOH & DOOH opportunities to take advantage of SOUTH AFRICAN AIRWAYS through its hub at Johannesburg Airport (JNB) – Specific display for target First & Business Travelers at the entrance of Johannesburg VIP lounges.

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