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KLM In-flight Advertising

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KLM Royal Dutch Airlines founded in 1919, is the national airline of the Netherlands and the world’s oldest airline still operating under its original name. A symbol of Dutch excellence, KLM plays a key role in the aviation industry.

Since 2004, KLM has been part of the Air France-KLM Group, alongside Air France and Transavia, a leader in intercontinental traffic from Europe.

SkyTeam Member.

Named Best Airline in Northern Europe (Skytrax 2024).

Certified 4-Star Airline for the quality of its onboard service and entertainment offerings.

KLM Key Figures:

  • 162 destinations in 72 countries around the world

  • +30 M Passengers transported in 2023.

  • 20 000 flights on average per month.

  • Fleet consists of 107 aircrafts

 About the passengers:

  • 53% Male VS 47% Female

  • 35% <44 yo | 65% >45 yo

  • 46% travel for business

  • 84% have an ABC income and high consumption power

Advertising with the KLM media Ecosystem

  • Holland Herald Magazine

  • In-flight TV (SeatBack Screens)

  • Digital Media

  • OOH & DOOH in VIP Lounges.

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With a truly international image, KLM offers you the opportunity to accompany their high-end travelers during its customer journey.

Contact us today to find out more about KLM in-flight advertising. Contact us

KLM‘s inflight magazine, Holland Herald, is the world’s longest-running onboard publication, launched in 1966.

It features captivating articles on culture, travel destinations, and sustainability, paired with stunning visuals.

The magazine embodies KLM’s spirit of exploration and inspires passengers throughout their journey.

Discover KLM Inflight Magazine

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KLM Inflight Enterntainment offers an experience designed to transform every flight into an adventure. With a curated selection of the latest blockbusters, must-watch movies, binge-worthy TV shows, music, and engaging games, passengers are immersed in a world of entertainment from the moment they settle into their seats

The system caters to a wide audience with a diverse library, ensuring there’s something for everyone. Passengers can enjoy content in multiple languages, offering both international hits and local favorites. The intuitive interface makes it easy to explore and customize their entertainment journey, providing a seamless and enjoyable experience.

Facts:

  • More than 1,500 hours of on-demand entertainment.
  • 1.4 million of passengers on a long-haul flight every month.
  • Passengers spend around 160 minutes on the cinema section

IMM offers digital display for target KLM confirmed travelers before, during and after their trip, contact our digital team to know more about it.

There are also OOH & DOOH opportunities to take advantage of KLM through its hub at Amsterdam Airport Schiphol – Specific display for target First & Business Travelers into the KLM Crown Lounges.

Join us and receive the latest inflight media industry updates as well as our last minute offers