Sawubona is the official in-flight magazine of South African Airways, focusing on travel, culture, and lifestyle, highlighting Southern Africa and SAA’s international destinations. It features destination guides, luxury stays, food and wine, design trends, shopping, and interviews with influential South Africans.
Distributed in print (13,000 copies) on SAA flights and lounges, and digitally via SAA’s platforms, Sawubona reaches around 180,000 passengers monthly. It reflects SAA’s spirit, offering readers inspiration and insights to explore new places and cultures, making it a trusted companion for every journey.
