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Chinese Travel Abroad for Luxury Items

May 10, 2012

Chinese carriers are expected to transport 320 million passengers in 2012 - registering a double-digit growth rate this year (+10%), according to figures from the Civil Administration in China. Beijing is predicted to become the number one airport worldwide, eclipsing Atlanta, the leader for many years.

In 2011, 60 million Chinese tourists travelled abroad, spending more than $50bn. According to the World Tourism Organization, they will be 100 million outbound Travellers from China by 2020. The Chinese travellers are consumers to cherish, as 80% of their travel budget is dedicated to Luxury shopping and buying presents and souvenirs.

Research gives us an insight into their demographic and behavioural profile. Of the travellers originating from China, 51% are financially independent females, while 40% are between the ages of 25 and 34 years old. Their top destination in Europe is France. They also like to visit the UK where buying jewellery, leather goods, perfumes and ready-to-wear from luxury and department stores is a must.

By 2015, Switzerland is forecast to be the second most popular shopping destination for the Chinese tourist, especially for luxury watches. The Chinese are currently the biggest consumers of Swiss watches in the world.

This should make interesting reading for marketers and advertisers thinking about running an airline magazine advertising campaign.

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