KLM Inflight Magazine Advertising

KLM make THE difference by creating memorable experiences for its customers. KLM wants their customers to feel recognized, at ease, comfortable and touched. This vision includes the publication of one of the most high-end inflight magazines – “Holland Herald”.

Holland Herald

Holland Herald offers a sophisticated mix of lifestyle, travel, fashion, technology, business, and in-depth features. You’ll reach a ‘captive audience’ free from phone, text and e-mail distraction. Plus: people are more likely to buy brands advertised in international media. Holland Herald became available aboard KLM flights since 1966.
KLM passengers are global travelers – key business travelers, holiday-makers, short-break takers and international commuters. They are affluent consumers with high income and high consumption power – above average spenders, early adopters, enjoying their lives.

  • 94% passengers read Holland Herald
  • 20 min is the average reading time of Holland Herald
  • 70% recalls advertisements
  • 72% of passengers travelled to a featured destination after reading the magazine (the magazine promotes 8 different travel features every month to inspire passengers to visit new destinations)
  • Frequency: Monthly
  • Readership: 2,7 million passengers/month
  • Distribution: in every seat pocket on board and in the KLM Crown Lounges.
  • Advertising formats: Double-page spread, single page, half-page (landscape)
  • Audience: up-market, affluent business and leisure travelers, mostly interesting in new technology and high-quality design products