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IMD is ready for TFWA 2018!
May 31, 2018
Even for large companies with substantial resources, integrating digital technology into a sales and marketing strategy focused on international travelers can face the challenge. Many smaller and medium-sized businesses in duty free and travel retail, the challenge seems even more daunting.
TFWA Digital Village could be the good news despite those challenges that will be held in Cannes from 2 -5 October 2018. TFWA Digital Village runs alongside TFWA World Exhibition & Conference, presenting creative digital solutions and services to a duty free and travel retail industry keen to embrace new technology with a point of contact for around 30 exhibitors already present in Cannes.
With the fast-evolving commercial landscape, TFWA Digital Village is a showcase for creative digital solutions and services appealing to the 12,000 duty free and travel retail professionals who regularly attend TFWA World Exhibition & Conference. The exhibitors are specialized in digital applications, services and hardware for the travel retail market will demonstrate how to engage more effectively with today’s international traveler.
IMD, the digital business of IMM International Group, gives brands access to airline websites, Wi-Fi portals, e-tickets and boarding passes, allowing them to communicate with travelers throughout their journey. Nowadays, the passengers increasingly dependent on smartphones for information and entertainment, IMD helps their clients to reach “very precise target audiences at scale on a unique ad platform”, according to Jean-Marc Chevassus.
IMM build “engagement programs” that allow your product to connect emotionally with traveling C Most passengers typically spend 90 minutes (post security) waiting for their flight, making them the perfect receptive audience. Unexpected and welcomed, guests will delight in the brand that puts something pleasant between them and their busy day. Airports are a unique venue where little things and paying attentions can mean a lot. Brands can leverage the value of a positive lasting impression.
IMPORTANT DIGITAL KEY FACT :
• 69% of travelers have already used the electronic boarding pass
• 45% of passengers spend 15 minutes+ to chat or send instant messages per day
• 80% of passengers use a website to book their flight
• 90% of passengers book their flight self-service techno
• 98% of passengers carry one of their electronic devices on board!
Reach the right audience at the right time for a perfect match!
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