Why advertise in Airport Lounges?
Inflight ambient media advertising represents all the communication supports that can be used within the passenger environment.
IMM International offers numerous ambient media advertising opportunities, including both airport lounges and on-board advertising.
Lounges are open to display advertising based on your target market. 35% of VIP frequent travelers use airport lounges; in Europe, that represents 5 million high-end passengers.
Airport lounges are essentially extensions of an airline’s brand. They provide exclusive services in a relaxing, sophisticated setting, away from the stress of the airport terminal. Travelers who use airport lounges are generally more relaxed, and are therefore in a state of mind which is more receptive to ambient media advertising.