Inflight Digital Media Advertising

• Advertise on Travel Agency Document to accompany air travelers through their travel purchase process and provide them with key information related to the trip
• High level of document retention and review rates
• Viewed regularly during the booking process
• Contextualizing the brand message through Native
• Advertising direct emails to future passengers under the name of the travel provider (i.e. Air Europa, Kiwi.com, Travel24 …),
• Target a specific audience to tailor your offer to each traveller, making it a highly relevant and personalized experience to every customer.
• High Open Rates and CTR

80% of passengers use a website to book their flight

Ctrip + WeChat = Chinese Discussion groups for travelers with online Touristic guides

• STEP 1: Travelers who have booked their travel destination are invited to join WeChat group discussion
• STEP 2: Ctrip will offer online tour guide services to travelers in this WeChat group discussion
• STEP 3: Ctrip dedicated guide will post 3 Ads in the WeChat group discussion

45% of passengers spend 15mn+ to chat or send instant messages per day

• (Re) Connect with your passenger audience
• Target travelers either before or after flight
• Advertise on premium websites
• Real time reporting and optimization

• E-Boarding pass received by email and potentially printed at home by the future passengers
• Passengers view the document 3 to 4 times - High recall rates

90% of passengers book their flight with self-service techno

Advertise exactly within the radius where your future customers are! IMM’s technology will display your ad within distance of whatever location you specify on the mobile device of yours: e.g. 200 meters from the DFS or city stores. Using Geofencing helps to:

• Be relevant
• Prompt action
• Advertise in your own consumers’ environment

82% of passengers would like more activities, services and entertainment in airports

• Airport Wi-Fi sponsorship available in +300 international Terminals
• A captive audience, with 100% share of voice, and active engagement in a lean-forward environment
• Targeting location, terminal, device, OS, language, dayparts*

52% of passengers use airport Wi-Fi after going through security

Reach a potential of 50 Mio Passengers/Month on Short/Medium haul flights through passengers’ personal devices on board: tablets, laptop, Smartphone, IOS/Android. Choose from 3 ad formats of your choice: Homepage Tile OR Rotating Banner OR Video.

• Qualitative digital advertising with IAB standardized ad formats
• Targeted audience
• Creative capping
• Sequenced messaging
• Ad hoc Microsite
• Lead Generation
• Reporting day +1
• Optimization

98% of passengers carry one of their electronic devices on board

Promote your brand with Wi-Fi on board solutions thanks to 50 airline partners, representing 50 million passengers per month

• Passenger connects to the Wi-Fi platform on-board and sees the advertising prior to pay for the connectivity
• They can click the ad and discover the advertiser’s whitelisted website even without paying for connectivity